GAZO GTA RP FLAshback
CONCEPT :
An innovative digital experiencein GTA RoloPlay, the first digital concert from ROG.
Offer an unique experience with a differentiating content. Developping lifestsyle gaming TA.
Audience expansion by combining music and gaming.
ACTIVATION WITH 3 STEPS :
- Full branding covering in GTA V
- Game RolePlay before the concert
- A concert decdicated branded stage
PHYSICAL AND DIGITAL:
With the top French music artists & ko gaming
The TOP ONE FRENCH KOL GAMING: Squeezie and almost theTOP French Rap Artists and KOL
RESULTS :
4 hours produced streaming shared by 11 major French streamers with a single objective :
Share with viewers an innovative way to watch the Gazo concert to make this live unique.
StatistiCS
1.98M
Total views on Twitch
58 k
Peak viewer
(Cumulated lives)
520 k
Impressions on Twitter
3.6 h
Stream duration
